Tough lives, harsh landscapes and a deep respect for the wild.

Working with Roger, we produced Nature’s Thread for Mountain Men, a commercial that explores the bond between people and the natural world. Roger provided the creative direction, boards and base character models, while our team handled the full CG execution.

A key challenge was the technical process of transforming the characters in and out of yarn, creating a seamless transition that tied the concept together both visually and thematically. The result is a textured, striking piece that connects humanity and nature through one continuous thread.