Real consequences, game-like intensity.

In collaboration with Alkemy X, we produced the CG animation for the National Highway Traffic Safety Administration commercial. Built in Unreal Engine, our sequence was designed to look and feel like a real video game rather than stylised animation. We used game-level assets, including the police officer, and kept the animation intentionally minimal to match in-game movement.

Our focus was on authenticity and integration, creating a piece that seamlessly reflects the live action story while supporting the campaign’s powerful message about road safety.